March 15, 2021
When it comes to running a business Apps
When it comes to running a business, especially an online one, one of the major concerns that people related and invested in the business has is in regard to the sustainable growth of the same. Now, the market is not the place for a weak-hearted individual as one may never know where the tide will turn in the near future. But there is a sure way to have substantial growth in your business and then maintaining the same growth in the next coming cycles, as it is not a seemingly impossible task anymore. It may sound like a pipe dream, but if one takes TikTok as an example for their business model and do some keen research on the social media app, then they will find that TikTok has seen rapid growth in its user base for many cycles and its retention of the same user base is higher than any other social media app.
In other words, TikTok is a phenomenon, and its marvelous growth should be the case study for future business models, but what is so different about TikTok one may ask themselves that it is able to sustain such humongous growth in such a short amount of time?
the significant concerns of a business Apps
One of the significant concerns of a business that has to evolve with its user base continually is that if it is not in touch with what its user base wants, there is a serious possibility that the user would simply abandon the app and would switch to a competitor offering a similar service. The case with TikTok and one should especially focus here, is that it understands that the needs and liking of its user base are fluent, flexible, and ever-changing, and that is why it continuously collect the data pointers from its users, even after they have been a regular user on the app for a while. This, in turn, enables TikTok to always make improvements in that user profile, and adjust the content that individual users may like. An AI that evolves with every interaction with an individual is a short and sure way for success in the online market, and in turn, would fuel the sustainable growth of the app and the business.
Just imagine the implication of utilizing an AI that knows what your user base may want as well as can predict the future trend according to the collective data gathered by the same AI. The possibilities for growth are endless, and not a simple growth but sustainable growth!
The future of human business interaction is going to be heavily dependent on Ai
What TikTok has shown us is that the future of human business interaction is going to be heavily dependent on the utilization of the AI by a business, and with AI sure to stay and even improve in the coming future, if you are not thinking about making AI a focal point in your business strategy, then you sure are doomed. So, if you want to have sustainable growth in your business for the next successive cycles, then utilizing Artificial Intelligence Technology is a must for you and your business.