March 18, 2021
Everything is certain in the world we live in, but one thing that pretty much everyone can agree upon is that Artificial Intelligence is the way to the future now; there is no disputing this fact. And if you are a business owner planning to launch an app in the near future, then Artificial Intelligence is a thing that should be your key focus while developing the app or hire online app developers to make your app a successful one. It would not be a stretch to say that this could very well be the deciding factor that would either make or break your app and would impact your business as well.
Role of Artificial Intelligence in App Creation
Now, if you are wondering that how Artificial Intelligence could play such a major part in the creation of an app when the app is not even functioning yet, then your query is quite understandable. Nowadays, the success of any app is heavily dependent on its usage of Artificial Intelligence and providing a customer-centric experience to its user.
Let us take TikTok for an example; now if someone who has not heard about TikTok is either lying or was probably living in the woods, away from the civilization for the past few years. TikTok is a phenomenon that has captured the world quite literally, and it is almost impossible for one, once hooked, to get away from the TikTok experience. It has changed the way we humans consume content; so big is its impact that a short video streaming service named Quibi was launched last year and was able to collect $1.7 billion (USD) as an investment. Now Quibi failed to take off properly, but the revenue collected by it states that the TikTok model short video model is here to stay.
AI Behind The TikTok
Now what TikTok so marvelously does is that it is able to provide its customers with a customer-centric experience; what it means that once someone is hooked on TikTok for a while, they would only get recommended content which TikTok already know they are going to like. In the initial phase, after one installs the TikTok app for the first time, the AI behind the TikTok starts collecting data pointers of the user, what they like, what they do not like, every little detail that could help the AI decide which content should it recommend to the user next. The AI behind TikTok continuously collects the data pointers of the user and creates a unique user profile, which helps in suggesting content to the user. This creates a loop, where the more the user stays on the platforms, the better their experience is going to be.
TikTok is not the first to the user of AI algorithm, Facebook, Instagram, YouTube, etc. they all utilize Artificial Intelligence to provide their user with better user-centric content; while TikTok may not be the first, and it sure is not going to be the last, but its rise has clearly shown the benefit of utilizing AI in apps.