March 4, 2021
What makes AI popular in the world of leading technology?
The term AI is not new; in fact, it may come as a surprise to many by the term AI was first coined in the year 1956, at the Dartmouth workshop by an American computer scientist John McCarthy, intending to establish a study on the subject without getting too distracted by the narrow automata theory and cybernetics, and with a keen focus on developing ideas about thinking machines in the future. Now, AI was not established in that year, as it has been used in various fields for years, including espionage as well, but AI became the de-facto term for machine simulating human intelligence and behavior and then improving its process.
We may not notice it, but AI is now a regular part of our daily lives; every smart device that we use like smartphones, smartwatches, smart speakers, which has become an essential part of our lives, utilizes this popular AI technology, and one can easily demonstrate the influence and popularity of Artificial Intelligence in the world of technology today by taking the case of TikTok.
TikTok is now a household name and one of the most popular social media platforms across the globe, where users share and view short length created videos that usually lasts about 15 seconds. Ignoring the recent troubles that TikTok has faced, mainly in the US, Australia, and the Indian market, there is no denying the historical rise of the platform as at the end of Jan 2021, it has been downloaded over 2.6 billion times, and what is even more astonishing is that TikTok only became widely available for worldwide users in 2018.
The addictive nature of TikTok speaks for itself; on average, a TikTok user spends about 52 minutes per day on this platform, just scrolling through the feed, giving valuable data to the TikTok algorithm. When a user first signs up on the TikTok platform, they are shown a series of short videos which they may or may not like; their interaction with each video helps TikTok better understands the key interests of the user, and since their videos are generally short in length, TikTok algorithm can easily collect vast data pointers from a user, with just a few minutes of interaction. And using these data points, TikTok is able to suggest to its viewers content they might be interested in.
Now, TikTok is not the first social media platform to utilize AI to create an algorithm using the data points collected from the users to show suggested content; Instagram, Facebook, YouTube, and even Snapchat, use some form of AI algorithm, and they are not the only ones. Siri, Alexa, Cortana, Google Assistant, they are all some of the more popular systems that are highly dependent on AI to provide their customers with a unique customer-centric experience. So, it would not be a stretch to say that AI is here to stay, and we have only seen the beginning of the wonders of AI; in the year 2021, we can expect to see the accelerated integration of AI in automation and much more. Its usability and effectiveness in providing its user with a customer-centric result, with an ability to learn every sec of the day to only improve upon its results, make AI a popular tool in leading technology.