TikTok is one of the most popular social media and video sharing apps in the world
Its rapid growth has left its competitors in the dust. And the main reason for its success is the successful integration of Artificial Intelligence technology that has an aggressive data collection mechanism, enabling it to create a virtual profile of every user on its platform. The Artificial Intelligence technology behind the TikTok algorithm is ever-evolving and continually improving to be able to suggest better content to its user, and for that, TikTok collects loads and loads of data pointers from its users. These data pointers can be used, not only by TikTok but third parties as well, to create targeted ad campaigns to TikTok users.
This is not a new concept; Amazon, Facebook, YouTube, etc., have been doing this for quite a while. Collecting data pointers on their users, creating a virtual profile to better target ads. And if you are a business owner or are planning to start your own brand, you can utilize these data collected by AI better to manage your product, service and target area. Not only this, if your products are not performing well anymore, by using Artificial Intelligence technology, you can easily find the reason behind the same and act on it before it is too late for your business. AI platforms provide a significate bump and are a boon for businesses that are looking to grow, and not just in the online market.