The addictive nature of TikTok speaks for itself; on average, a TikTok user spends about 52 minutes per day on this platform, just scrolling through the feed, giving valuable data to the TikTok algorithm. When a user first signs up on the TikTok platform, they are shown a series of short videos which they may or may not like; their interaction with each video helps TikTok better understands the key interests of the user, and since their videos are generally short in length, TikTok algorithm can easily collect vast data pointers from a user, with just a few minutes of interaction. And using these data points, TikTok is able to suggest to its viewers content they might be interested in.
Now, TikTok is not the first social media platform to utilize AI to create an algorithm using the data points collected from the users to show suggested content; Instagram, Facebook, YouTube, and even Snapchat, use some form of AI algorithm, and they are not the only ones. Siri, Alexa, Cortana, Google Assistant, they are all some of the more popular systems that are highly dependent on AI to provide their customers with a unique customer-centric experience. So, it would not be a stretch to say that AI is here to stay, and we have only seen the beginning of the wonders of AI; in the year 2021, we can expect to see the accelerated integration of AI in automation and much more. Its usability and effectiveness in providing its user with a customer-centric result, with an ability to learn every sec of the day to only improve upon its results, make AI a popular tool in leading technology.